A multidisciplinary specialist Woby has a background in sustainability, product design and biomechanics. He specializes in barefoot and health-focused athletic and casual footwear, providing full-spectrum design and development support for brands. With a masters of Sports Product Management from the university of Oregon, Woby applies the sport product industry’s best practices and translates brand concepts into globally appealing, stylish, and production-ready designs and prototypes.

With over 16 years of international footwear design experience servicing high end fashion brands and high volume national retail stores, Nick has served as an industry leader in sourcing premium materials for fashion forward designs and providing creative direction and development. He is deeply versed in China-US supply chains, material innovation, transforming ideas into market-ready products.

Hasaan brings over 15 years of experience in footwear consumer insight, brand storytelling, and market positioning for local and global markets. He excels in building emotional brand narratives to create cultural marketplace relevance and longevity.

With over a decade of digital marketing and e-commerce experience, Matthew is an expert in SEO, social media engagement, and crowdfunding campaigns. He has led growth strategies for regional, national and global brands across the most used social media platforms. He understands platform dynamics and executes brand-aligned campaigns for crowdfunding and scaling growth with measurable results.